There is virtue in practicing charity, which follows the law of karma (law of attraction);
Ordinary people claims the virtue as theirs, which reinforces and continues the “self” and its way of life; Bodhisattva dedicates the virtue for the well-being, fulfillment, growth, transcendence, and liberation of themselves and all beings.
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NO GREED AND NOTHING ACQUIRED, TWENTY EIGHT
“Subhuti, if (on the one hand) a Bodhisattva gave in his practice of dana, all the seven treasures in quantities sufficient to fill worlds as many as sand-grains in the Ganges, and (on the other hand) another man comprehended that all dharmas were egoless and thereby achieved perfection of patience (ksanti), the latter’s merit would surpass that of the former. “Why?
“Because, Subhuti, all Bodhisattvas do not receive reward for their merits.”
Subhuti asked the Buddha: “World Honored One, why do Bodhisattvas not receive reward for their merits?”
“Subhuti, Bodhisattvas should have no longing and no attachment when they practise meritorious virtues; therefore, they do not receive a reward.